In a bold move to combat the rising rates of early-onset colorectal cancer, Sarah Beran and Brooks Bell have launched an innovative clothing and accessories line named Worldclass. The brand's mission is clear: to raise awareness and funds for colon cancer prevention. Both founders, diagnosed with colorectal cancer in their 30s, have personal stakes in this cause. Beran faced Stage 4 colon cancer while Bell dealt with Stage 3. Their shared experiences have galvanized them to make a difference, particularly in underserved communities where access to colonoscopies remains limited.
Worldclass offers an array of products including sweatshirts, T-shirts, hoodies, and baseball caps, each emblazoned with the word "Ass." This bold branding serves as a conversation starter, aiming to destigmatize discussions around colon health. The founders believe that by normalizing these conversations, they can increase public understanding of the importance of colonoscopies, the only proven preventive measure against colon cancer.
Beran emphasizes the transformative effect of surviving advanced cancer, stating:
“When you are diagnosed with and then treated for advanced cancer, it changes you forever. When you survive it, you feel like you’ve been given a second chance to do something powerful with your life.” – Beran
Raising awareness is critical, particularly as rates of early-onset colorectal cancer continue to rise. Experts predict that diagnoses before age 50 will double by 2030. Medical professionals currently recommend routine colonoscopies starting at age 45, especially for those with family history or existing medical conditions.
Worldclass is not just about awareness; it also takes actionable steps through the Worldclass Foundation. This foundation accepts donations for a colonoscopy fund dedicated to helping underinsured patients. The fund covers not only the screening costs but also related expenses such as transportation and translation services. One hundred percent of the brand’s net profits contribute to this initiative.
Beran articulates the urgency of the situation:
“We’ve all got to be much more comfortable talking about ass if we want to get serious about actively preventing colon cancer, which is predicted to be the top cancer killer of both men and women under 50 by the year 2030 — five years from now!” – Beran
Bell underscores the necessity of early preventive measures, urging:
“Showing your ass some love and getting it checked out with a colonoscopy before you have any symptoms is going to become a vital part of everyone’s health routine.” – Bell
The founders hope that their products will serve as more than just fashion statements. They aim to create a ripple effect where conversations sparked by their clothing lead to increased awareness and preventive actions among the public.
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