Touchland sanitizers have emerged as the latest status symbol among teens and tweens, capturing the attention of students across middle schools and elementary schools. These $10 sanitizers, with their array of fun colors and enticing scents, are being traded like prized possessions, much like lip smackers or Pokémon cards from previous generations. Their desirability has turned them into symbols of popularity, with students eager to display and use them daily.
The sanitizers come in sleek rectangular glass bottles that fit snugly in the palm of one's hand, adding to their appeal. However, their popularity has led to high demand, making them hard to get as they sell out fast. The social status associated with owning a Touchland sanitizer is amplified by the scarcity; students who manage to acquire multiple bottles are considered trendsetters, while those without are often subjected to bullying.
"We all have a lot of Touchlands and use them daily," said Gemma Barnhorst, 13.
The situation has escalated in some schools, prompting administrators to intervene. Many schools now limit the number of sanitizers allowed in class. Teachers have taken steps to manage the craze by instructing students to keep only one sanitizer on their desks at a time. Despite these measures, the allure of Touchland continues to grow among young students.
"The fun colors are cool to have and display," commented Hank Whinnery, 10.
The phenomenon reflects a broader trend where everyday items become markers of social standing among youth. Much like past trends, Touchland sanitizers have captured the imaginations of students, becoming a focal point of social interactions. As the craze continues, it remains to be seen how schools and parents will navigate this new form of status symbol.
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