Red Robin’s recent launch of its Bottomless Burger Pass drew overwhelming interest, leading to a website crash that frustrated many eager customers. Beginning at 9 a.m. MT this morning, you could buy the special $20 pass through the Red Robin website. To commemorate National Burger Month, this pass allows cardholders to receive one burger and unlimited sides each day during the month of May. The tremendous crashing surge traffic brought the site down in a total failure. This issue rippled through the market as well, with many buyers unable to close on their purchases.
Red Robin Royalty members can still win big! Join the “Red Robin Royalty Sweepstakes” to score your chance at winning free burgers for a year! This amazing opportunity is set to award twelve VERY LUCKY WINNERS FREE BURGERS FOR LIFE, along with many other prizes. In order to participate in the sweepstakes, members need to sign into their accounts and buy one burger and one drink. The sweepstakes runs all of May, offering a new chance to those who were bummed out by the pass’s rapid sell-out.
Charlotte customers were rightly outraged at the arbitrary, disrespectful process they went through. Many claimed to have spent hours trying to get into the Red Robin site only to receive 404 error messages.
“I only woke up this early to try and score a free month burger pass at Red Robin only for the site to not load,” a frustrated customer stated.
Many others pointed out how ridiculous the entire process is, likening it to getting tickets to the hottest new attraction.
“It was literally easier to get tickets to Taylor Swift than it is to get a Red Robin burger pass,” another customer remarked.
The Bottomless Burger Pass, as one example, sold out instantly on the day it went on sale. In fact, many people who were able to get a pass said they were charged thousands of dollars. One user recounted,
“I was finally able to purchase one for $682 after three previous failed attempts.”
Many other consumers had the same experience, saying they were left in the dark when they were billed $665 instead of the cost that was promoted.
“I made it that far twice but the total was $682 and I was so confused,” one customer said.
Even after receiving confirmation numbers for their purchases, many found themselves receiving refunds later in the day, accompanied by messages apologizing for the limited supply.
“They charged my card and I got a confirmation number, then later in the day they refunded the amount with a message, ‘Sorry, there was limited supply and all redemption codes have been used,’” explained another disappointed buyer.
Even with the Bottomless Burger Pass concession, Red Robin seemed caught off guard by the unprecedented demand and the ensuing mayhem.
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