Brand loyalty cuts deep with Americans. An extremely high number of 81% are able to identify at least one brand they’re loyal to. This emotional bond is bringing about a surge in interest for the reintroduction of heritage lines. According to a recent poll, consumers are willing to spend an average of 32% on top of their usual purchases for brand loyalty. This boost would take effect any time those products come back on store shelves.
When segmented by age Among the products most wanted for relaunch, retro gaming systems like Atari, Sega and Nintendo rank first on the list. Consumers are dreaming about the return of classic drinks such as Crystal Pepsi, Jolt soda, and Surge soda. Banana Nesquik, Blackberry phones, iPods and bubblegum jeans—it’d be easy to make everybody nostalgic. Additional Information by Terry Ott Readers clamor for these artifacts for a trip down memory lane.
“Brand loyalty is a powerful thing,”
Bobby Meixner, senior director of industry solutions at UserTesting.
The survey shows that, on average, consumers stay loyal to six brands at a time. Brand loyalty This deep-seated brand relationship usually goes above and beyond price sensitivity. An impressive 73% of consumers say they would continue paying for their favorite brands and products even if prices were to increase significantly.
Another factor that affects consumer choices is price sensitivity. That doesn’t necessarily mean it determines brand loyalty.
“Price plays a role in loyalty, but it’s surprising to see that many consumers don’t see it as the ‘be all, end all’,”
Bobby Meixner, senior director of industry solutions at UserTesting.
The power of nostalgia plays a strong role in consumer behavior. In fact, three-fourths of respondents (71%) are more likely to purchase from brands connected to their roots. This nostalgia-inspired thirst for demand means that consumers are ready to fall back in love with products that inspire the same feelings of golden independent days gone by.
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