Alison has turned her dog Monty into a social media sensation, amassing an impressive following of 22,400 on Instagram. What began as a simple account to share adorable photos with family and friends has evolved into a profitable venture. Over the past year, Alison has successfully managed Monty's account, showcasing his growth and undeniable cuteness through photos and videos, capturing the hearts of many.
Initially created to keep loved ones updated, the account saw little financial success from January to June 2024. However, a shift occurred in the latter half of the year. From July to August, the account generated $400, marking the beginning of Monty's financial journey. As the months progressed, Alison's efforts paid off significantly. In September alone, they earned $800, followed by $600 each in October and November. December proved to be an exceptional month, with a remarkable income of $2,513. This brought their total earnings for 2023 to an impressive $4,313.
Alison attributes her success to collaborating with brands that align with her values. She has worked with notable companies such as Open Farm Pet dog food and Native Pet supplements, creating content that resonates with her audience. Alison emphasizes her commitment to authenticity, stating she would “never promote” something she didn’t like herself. Her followers appreciate this honesty, which has fostered a loyal community around Monty's adventures.
In her pursuit of transparency, Alison has been open about her earnings. She believes that discussing financial matters in the social media space is crucial for fostering a fair environment. “This workspace is not regulated, and talking about $ is very taboo in our culture,” she remarked. By sharing her financial journey, she encourages others to do the same.
Alison believes that every interaction on Monty's page contributes to supporting their mission for pay transparency. “Every like, comment, save, share translates to supporting them, pushing for fair pay and to be transparent about making money from the account,” she explained.
The positive reinforcement she receives from her followers plays a significant role in her motivation. Alison expressed her gratitude in a heartfelt message: “Thank you again for supporting our small page. I have spoken to so many of you via comments and DM (literally makes my day when I get puppy pictures in my inbox) and I’m so grateful for your support!”
As Monty's Instagram presence continues to grow, Alison remains dedicated to maintaining transparency and authenticity. She acknowledges the challenges of discussing finances in social media but considers it necessary for progress. Reflecting on her journey, she described one of her declarations about earnings as “the scariest post I’ve ever made. All for the sake of pay transparency.”
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