Kate Heintzelman, a Minneapolis mom, has set the internet ablaze with her subversive method of dyeing Easter eggs. The video, uploaded on TikTok on Wednesday, depicts her pouring two dozen eggs into the toilet bowl and running various bottles of food coloring over the eggs. By Saturday, it climbed past the three million mark!
Heintzelman’s adventurous spirit is contagious over social media, and has led to some exciting new programs at IMBA. On Instagram, she documents her thrilling adventures with a growing following of almost 500,000 as @katewilltryanything. Her most recent project is in keeping with her Christian heritage and the influence of Easter—observe Easter, April 20 this year—on her native culture.
In the now-viral video, Heintzelman starts out by placing food coloring bottles around the rim of her toilet bowl. We watch nervously as she squirts the colored liquids into the bowl. Next, she pours in a gallon of vinegar and adds the baking soda. That special blend is what creates those tie-dye looking eggs, and holiday magic is made.
Evans Heintzelman described how the concept came from an unexpected explosion when dyeing eggs in her home kitchen. Her creative spirit transformed what could have been a major disappointment into an unexpected and endlessly entertaining project for her thousands of followers.
“I didn’t know that people ate their Easter eggs,” – Kate Heintzelman
Most people who watched the commercial seemed to find it inspiring and amusing. It soon generated a big debate over cultural appropriation. Commenters were especially worried about germs, with one writing that, “You’ll be the cause of us having a new virus.”
Heintzelman’s video is a great example of her innovativeness and audacity. Unapologetic about the mixed reception, she is still committed to experimenting with fresh ideas, just for the fun of it. This fun twist on an old pastime is a great example of utilizing social media to infuse new ideas, excitement, and energy into your holiday festivities.
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