Sure enough, McDonald’s confirmed last week that McCrispy Strips will be coming to restaurants soon enough, the company’s first permanent menu item change in more than two years. The new McCrispy Strips will hit menus at participating locations across the country by May 5. These crunchy strips, all made with 100% white meat chicken, come with a brand new black pepper-rich breading. In an effort to meet growing customer demand, the fast-food giant is making chicken the star. The announcement is designed to further improve its menu options.
You can get the McCrispy Strips in orders of three or four. They’re accompanied by the new Creamy Chili Dip which takes the flavor to a whole other level! This one is “a savory, sweet and tangy sauce,” giving customers a fun, flavorful way to dip, drizzle or dunk their food. And, importantly, customers will be able to choose different sauces if they don’t want the Creamy Chili Dip.
Cesar Piña, senior vice president and chief supply chain officer at McDonald’s, emphasized the importance of meeting customer expectations with new menu items.
“When we introduce a new menu item like McCrispy Strips, we know we have a big promise to fulfill to meet our customer’s expectations.” – Cesar Piña
Alyssa Buetikofer, chief marketing and customer experience officer at McDonald’s, pointed to the increased category-wide need for chicken strips. She explained that the company felt pressure to produce a product that satisfies this hunger.
“The demand for chicken strips has been remarkable to see across the industry, so we knew we had to deliver something so craveable that it was worth the wait.” – Alyssa Buetikofer
In celebration of this American debut, McDonald’s USA will introduce McCrispy Strips! Moreover, Joe Erlinger, the company’s president, recently stated that they’re working feverishly to restore the Chicken Snack Wrap while promising better chicken—actually chickens—are coming. Currently, McDonald’s boasts three strong chicken brands in the U.S.: McChicken, Chicken McNuggets, and now McCrispy.
Their choice to extend their chicken sandwich options follows on a hugely successful social media strategy of paying attention to what customers are saying.
“We’ve been listening to our [fans on social] and beyond, and they have made one thing clear: they want more chicken. But not just any chicken – they want juicy, dippable perfection.” – McDonald’s
The Crispy Chicken Sandwich, introduced in early 2021, was the last permanent menu addition by McDonald’s. To quell your munchies, McDonald’s has made the all-new McCrispy Strips available in restaurants nationwide today. We’re hoping to build off of this successful launch and expand focused offerings in the future!
“We took our time, listened to our fans and created a product we knew they would crave. And the best part is we’re just getting started.” – Alyssa Buetikofer
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