Honeylove, a direct-to-consumer brand founded by American vocalist Betsie Larkin, has quickly become a leader in the shapewear industry since its inception in 2018. The brand emerged from Larkin’s desire for shapewear that could withstand an active lifestyle without the discomfort associated with traditional undergarments, such as wires and poking.
The NYC based company has a collection of silky-smooth, stretchy and seamless underclothing that proves comfort and style can co-exist. They even come in a rainbow of colors, acknowledging that everyone has their own style and need. The brand prides itself on its inclusive sizing, providing options for cup sizes A through G and band sizes ranging from 30 to 44.
Honeylove is revolutionizing bra design. They stay true to their commitment to women who are tired of the pain usually associated with traditional bras. The wider straps are not only to support and hold but to keep them hidden under your clothes. This breakthrough ensures that women don’t have to give up aesthetically flattering details for comfort.
Emma Sutton-Williams, a features reporter for the New York Post, recently reported on Honeylove’s ascendance to the top of the shapewear industry. Her piece paints the picture of how the brand has quietly climbed to the top of women’s shapewear. They do this by offering quality products that never compromise on form and function. Sutton-Williams emphasizes that Honeylove’s bras cater to women weary of spending money on bras that ultimately end up discarded due to discomfort.
In a few short years, Honeylove has made a name for itself as the new standard for anyone looking for shapewear that is high-quality and comfortable. By addressing the changing needs and preferences of customers, the brand has been able to keep building momentum and awareness in a highly competitive market.
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