A surprising new trend is taking TikTok by storm. Generation Z coffee lovers are making their homes the next best thing to a cute, local café—both to stretch their budgets and socialize with friends at home. TikTok creator @abigailorfino recently announced that they were going to make saving their top priority by 2025. They’ll learn to brew coffee at home and skip out on the costly café splurges.
@abigailorfino and a friend stretched their creative muscles by putting on a magical “café night in.” They created the perfect atmosphere with laptops, snacks, and a relaxed coffeehouse vibe. This new program is yet another example of a positive movement among youth nationwide. They’re interested in saving money, finding more enjoyable ways to socialize, and their culinary creativity.
This new trend has gotten the popularity of other TikTok users as well. Creator @natebakedthis has turned their Chicago apartment into a “cozy café.” They feature colorful to-go cups, a tempting pastry display across the counter, and coordinating aprons for tons of detail goodness! They shared a video clip of their setup on TikTok, showcasing the effort that goes into creating a welcoming space for friends.
“Once a month, my partner Jay and I turn our Chicagoland apartment into a cozy cafe for our friends, and this is everything that goes into it.” – @natebakedthis
At-home café experience goes beyond just brewing a great cup of coffee. One such TikTok creator, @lesign, used the graphic design platform Canva to create a detailed menu for their “Café Lil.” Their menu is filled with mouthwatering specialties from bagels to croissants and mini pancake stacks. It serves the full spectrum of coffee drinks, from espresso to espresso martinis, a clear indication of the trend’s creativity.
@marlenerodriguezoficial recorded a short video of them doing the same, but with a reused to-go coffee cup! Their post featured the caption, “reminder to make your coffee at home tomorrow morning and save those $7,” highlighting the financial motivation behind this movement.
What started as a focus on café interior aesthetics and ASMR café sounds has transformed into an earned media at-home hosting movement. Youthful newcomers delight in making special coffee experiences, frequently hosting friends at home to indulge in the process. That potential for cost savings, paired with the opportunity to design that warm welcome, is enticing for many.
The rise of this trend indicates that Gen Z is not just looking for ways to save money but is embracing creativity and community. With the goal of cultivating connections through good food and enriching work, by transforming their kitchens into intimate cafés, they are making it happen.
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