Dr. Norman Rowe, a prominent New York City-based plastic surgeon, recently opened a new location in Florida near the renowned Mar-a-Lago Club. Since former President Donald Trump's election victory, Dr. Rowe's business has experienced a remarkable surge. Eager to appear their best while mingling at Mar-a-Lago, the Palm Beach elite are flocking to his clinic for cosmetic enhancements. With many positions in the new administration already filled, individuals remain keen to make favorable impressions during their schmoozing sessions at the club.
In response to the growing demand, Dr. Rowe has observed a significant increase in patients seeking his services. He has relocated to Florida full-time since the election, attending to as many as 15 patients a day. The most sought-after procedures are those with minimal recovery time, such as thread lifts, Botox injections, fillers, and laser treatments. People are willing to invest substantial sums in their appearances, with some spending between $50,000 and $60,000 on these treatments.
The allure of Mar-a-Lago extends beyond its luxurious setting; it is the presence of influential figures like Elon Musk, Mark Zuckerberg, and Jeff Bezos that motivates patients to enhance their looks. Dr. Rowe has seen a higher-than-average number of male patients, constituting about 30% of his clientele—an increase from the national average. Some of his patients include advisors for the new administration and individuals aspiring to secure coveted roles. Dr. Rowe humorously noted that one patient who landed an ambassadorship might owe his success in part to the refreshed look he provided.
“Everybody wants to be at Mar-a-Lago right now,” stated Dr. Norman Rowe.
“The most powerful people in the world are there. I saw them all,” he added.
Dr. Daniel Kapp, another esteemed plastic surgeon based in West Palm Beach, has also witnessed a rise in clients seeking Botox and fillers. These individuals aim to present themselves impeccably at inauguration parties and other prestigious events. The trend highlights a broader motivation among Trump supporters and attendees of Mar-a-Lago events: the desire to project success and align themselves favorably with influential figures.
“Everyone here has aspirations — they’re trying to get on Trump’s good side,” Dr. Rowe explained.
“A lot of us who support President Trump want to look our best,” Amanda Till, a patient, remarked.
Patients flocking to these cosmetic experts are not only driven by personal ambitions but also by the competitive social environment at Mar-a-Lago. The opportunity to rub shoulders with high-profile personalities and potentially influence political decisions further fuels this cosmetic craze.
Reflecting on one patient’s success, Dr. Rowe commented, “He wanted in. He was vying for a position in this particular country, and he got in.”
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