Lauren Avery, a bride who recently turned to TikTok to share her wedding makeup experience, has ignited a social media storm. In her video, Avery revealed her decision to remove and reapply her professionally done makeup on her wedding day, describing the initial look as "very powdery" and "very pale." Avery had initially requested a "natural glowy, blushy, bronzy" appearance for her special day. Her TikTok post quickly went viral, amassing over 21 million views and sparking a heated debate among brides and makeup artists alike.
Avery had a trial appointment with makeup artist Kandra Jones prior to the wedding. During this session, Jones made adjustments based on Avery's feedback, aiming to perfect the desired look for the big day. On the wedding day itself, Jones applied Avery's makeup, unaware of any dissatisfaction.
"Her washing off her makeup doesn’t really bother me. I mean, it’s her money down the drain." – Kandra Jones
Jones expressed surprise upon seeing Avery's viral video expressing dissatisfaction with her work. She responded with her own TikTok clip, conveying her shock and encouraging future brides to voice any concerns or consider doing their own makeup if they are confident in their skills.
"Brides, if you’re getting married, you don’t have to hire a makeup artist," – Kandra Jones
"If you love the way that you do your own makeup, then do it on your wedding day." – Kandra Jones
The incident also shed light on the importance of communication between brides and their makeup artists. While Avery's account is now private, the debate continues to rage online. Some users criticized Avery for posting the video months after her wedding, suggesting it was an attempt to damage the makeup artist's reputation.
"This bride who washed off all her makeup before the ceremony is a classic example of mean girl behavior based entirely on her over-eagerness to post about it later," – a user on TikTok
"You can’t ‘feel bad’ enough to not say anything but feel completely fine about roasting the entire experience behind the scenes." – a user on TikTok
Jones received widespread support in the comments section of her response video, with many praising her professionalism and calling her work on Avery "flawless." Fellow bridal makeup artists also chimed in, expressing indifference as long as they were compensated for their work.
"As a fellow bridal [makeup artist] I don’t care what they do as long as they pay me! Wash it off I don’t care," – a fellow bridal makeup artist
Despite the controversy, Jones maintains a respected reputation in the industry, having worked as a bridal makeup and hair artist for over 20 years. She owns Twirly Shears, a California-based bridal cosmetology business. The incident has only reinforced her belief in the importance of clear communication and setting realistic expectations with clients.
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