As it stands, Blue Moon has become one of the most popular beers in Colorado, according to a recent study. The popular craft beer, brewed in the state, has outshone its competitors, becoming a favorite for many residents. This announcement was the talk of the Food Network New York City Wine & Food Festival. Attracting perhaps the most attention at Islington, Blue Moon made a splash with its massive outfitted station.
The reason Blue Moon would do so well in Colorado could be because of those craft beer roots and local origins. As a child of the state’s brewing behemoth, it should come as no surprise that it’s struck a chord with Coloradans.
“This suggests that Coloradans may appreciate the more craft-oriented offering from their local brewing giant,” – Coffeeness
Don’t get me wrong— during the recent New York City Wine & Food Festival, you couldn’t miss Blue Moon’s impact. Attendees packed into the Blue Moon station. Their stardom was a physical manifestation of the cultural importance that the brand became — they resonated well past the local bubble. The festival provided Blue Moon with a platform on which to truly dazzle. It introduced the brand’s unique flavors and innovative brewing techniques to a wide-ranging audience.
Blue Moon’s success in Colorado may be surprising, the beer landscape around much of the United States is equally diverse. It’s a different story in each of the states as local culture and brewing traditions have played a large role in preference. These types of shifts were studied in-depth in an impressive study comparing the nation’s beer habits.
“Our analysis reveals some surprising patterns and confirms a number of long-held assumptions,” – study
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