Tremble, cookie aficionados! Oreo is poised to blow your minds! To celebrate their eighth birthday, they’re releasing a new limited-edition flavor, Chocolate Covered Pretzel, which combines sweet and salty flavors for an unmatched treat. Fiancée in cookie form The widely-anticipated Raspberry Rally cookies will be available nationwide starting May 5, 2025, while supplies last. This new offering follows Oreo’s commitment to innovation and its impressive history, which includes celebrating its 110th anniversary in 2022.
The Chocolate Covered Pretzel-flavored Oreos are the perfect sweet and salty treat. They’re designed to appeal to everyone’s unique taste buds! The product is representative of Oreo’s agility and flexibility to tweak and tweak again as the market for snacks gets more competitive. Luca Zaramella, the chief financial officer of Mondelez International, Oreo’s corporate parent, said during the financial company’s earnings call that the brand has never been stronger. In February, he announced that Oreo had “provided beautiful growth for 2024.”
With cookies loved in more than 100 countries around the world, Oreo is continuing to bring the WonderVault to life, establishing Oreo as the World’s Favourite Snack. This new purple-tinged gear is all in line with an exciting plan! Oreo is using artificial intelligence to accelerate the development and introduction of new snacks, hitting a groundbreaking five times faster.
Each pack of the limited-edition Chocolate Covered Pretzel-flavored Oreos will come with product-specific, eye-catching packaging to call out product features and benefits. Those looking for a visual preview can find a slideshow featuring the cookies and their packaging here.
“Want the best of both worlds? We’ve got you covered.” – Oreo
As the sole owner and promoter of Oreo, Mondelez International continues to make sure that nothing pushes Oreo off their snack category throne. The company stands out from the competition with a fresh approach, putting flavor first. In addition, it increases consumer interaction with use of social media channels. Oreo maintains an active presence on Instagram at @oreo, where it connects with fans and shares updates on new products.
Mondelez International continues to own and promote Oreo, ensuring that it remains a staple in the snack industry. The company’s innovative approach is not only focused on flavor but also on enhancing consumer engagement through social media platforms. Oreo maintains an active presence on Instagram at @oreo, where it connects with fans and shares updates on new products.
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