Billie, the disruptor personal care brand, is whiffing things up with a distinctive scratch-and-sniff campaign across New York City. This fun campaign was designed to launch their new tropical deodorant scent, Coco Villa. This creative initiative invites passersby to engage with giant armpit posters placed strategically near Penn Station, specifically at 505 8th Avenue. The campaign promises to provide a truly cool interactive experience. It gives potential customers the opportunity to sample the new scent in a fun, memorable way!
Coco Villa retails for $9 and has a yummy vanilla coconut smell. It is simply a warm floral bouquet that bursts with notes of spiced vanilla, creamy coconut and warm sandalwood. This fresh new fragrance joins Billie’s All Day Deodorant—a dermatologist-tested, aluminum- and baking soda-free formula. This deodorant promises to absorb and neutralize odor all day long for 24 hours of protection. It’s a smart move for companies seeking safe, fast-acting personal care products.
The scratch-and-sniff campaign continues through this Friday, May 16. Participants and fans alike have ample opportunity to stop and smell the giant armpit posters! That’s exactly what a recent TikTok video did, which went viral. People lined the sidewalks of Manhattan, gleefully rubbing the huge armpits and smelling Coco Villa for the very first time. This unorthodox marketing strategy creates buzz around the product. Not only does it add a playful twist to their overall brand experience,
As a marker, look for the PoPville poster at 505 8th Avenue. Plus, neighborhoods around the city will host similar hands-on experiences. About Coco Villa A part of this initiative is to highlight the artsy fragrance of Coco Villa. It further deepens Billie’s mission to engage with its audience in innovative and fresh ways.
Billie’s All Day Deodorant is readily available on the company’s website, where consumers can purchase the new Coco Villa scent along with other products. Billie™ delivers long-lasting odor-fighting protection and enchanting fragrances. The result of this pairing is to make the brand incredibly relevant to today’s consumers, while reflecting its innovative spirit.
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