Meghan Markle's influence on fashion continues to make waves as her wardrobe from Netflix's "With Love, Meghan" rapidly sells out online. The Duchess of Sussex is all in on the action with her new ShopMy online storefront. Consumers have been clamoring to purchase everything she’s featured! A pair of jeans from La Ligne, a New York-based brand, immediately sold out following a Meghan Markle sighting. In written comments to StateImpact, CEO Molly Howard acknowledged the news.
With ShopMy, Markle’s new platform, she can directly inform and direct the public to products she already uses, loves and champions. This strategy has proven to be a pretty excellent move for both players, as fans and pundits. As Alexandra McCormick wrote so well, though taste police may scoff at Markle, they’ll still take sartorial cues from her.
Fashion Staples in High Demand
Meghan Markle’s fashion choices have caused demand for brands like Misha Nonoo to skyrocket. Basics from J.Crew, Jenni Kayne, Sézane, and Ulla Johnson have all turned into hot items after the series landed. With Bleusalt, CEO and founder Lyndie Benson made history in an astounding way. When Markle donned one of her T-shirts on the show, she moved 300 shirts in 24 hours!
Amanda Dishaw, founder of the style archive Meghan’s Mirror, saw an increase in sales. She ended up selling more than 300 Le Creuset enameled dishes — in the very cream color that Markle was using on her show. Acting as her own influencer, Markle urged readers to visit Quince’s website. Because of this, they ended up selling more than 80 pairs of cheaper dupes for her white Saint Laurent sneakers.
Resurgence in Meghan's Influence
The public's interest in Meghan Markle's style had declined following the Duke and Duchess of Sussex's resignation from royal duties in 2020. Susan Courter, the curator of the popular What Meghan Wore blog, noted a thrilling coincidence. Page views tripled—from 50,000 to 150,000 per month!
To help her fans find those must-have products, Markle’s ShopMy storefront now functions as the hub for her “handpicked and curated collection” of favorites. Her $395 Jenni Kayne cardigan and $950 Ulla Johnson dress from one episode have all experienced huge sales increases. Read more below and prepare to be dazzled by their influence! Their popularity is on the rise! Even the $40 Crocs she wore when she fed chickens sold out in multiple sizes almost instantly.
Authenticity and Purpose-Driven Brands
In turn, a source told the website that Markle hopes to bring attention to mission-based brands and support companies she vibes with. For her, it’s a matter of being real and showcasing what fuels her day-to-day life as a mom, founder and advocate. Although she stands to make commission on some highlighted products, as we mentioned before, not everything is monetized.
“She is in a league of her own,” said Lyndie Benson.
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