The latest beauty trend, "recession hair," is captivating women across the globe as they choose to let their natural hair color shine through by growing out their roots. This movement is a direct response to financial concerns, prompting many to abandon costly and time-consuming hair dye routines. The trend has seen a surge in popularity, with A-list celebrities such as Ariana Grande and Taylor Swift leading the charge by opting for darker shades.
Known by various names like "old-money blonde," "mousy blonde," and "dishwater blonde," this trend represents a significant shift from the high-maintenance hair routines of the past. Refreshing a color-treated, bright blonde look demands both time and financial investment, with most women's hair appointments totaling hundreds of dollars.
"It may be more fun to be blonde, but it's also more expensive."
As financial uncertainty continues to loom, women are gravitating towards more affordable and low-maintenance options. The "lived-in color," featuring partial highlights or balayage, was the favored choice among stylists last year, offering a natural and flattering look.
"The lived-in blonde is a great middle ground, low-maintenance, natural-looking, and flattering on a wide range of skin tones."
"It's especially popular with clients who previously went for bright blondes but now want something softer and easier to maintain."
This trend is not confined to women alone; men are also embracing a more natural appearance. The economic climate of recent years has driven individuals to seek simplicity and sustainability in their grooming habits. By choosing to showcase their natural hair colors, people are moving away from striving for specific looks and instead embracing authenticity.
The influence of celebrities has further propelled this shift towards darker shades and natural colors. As more public figures embrace this trend, the appeal of recession hair is expected to endure into 2025. Women continue to seek affordable and low-maintenance solutions that align with their desire for effortless beauty.
"It feels really expensive to have this kind of natural, cool-girl blond."
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