In 2025, the beauty world is witnessing a resurgence of the iconic 'bombshell blowout' hairstyle, reminiscent of the glamorous 1990s. This trend has made a powerful comeback on runways, with models showcasing voluminous locks characterized by root volume and fluffy, brushed-out curls. Notably, the style has transcended beyond the fashion elite, becoming increasingly popular among celebrities, political figures, and social media influencers alike.
The 'big and bouncy' blowout trend is not only a nostalgic nod to supermodels like Cindy Crawford but also a statement of overt femininity. London-based hairstylist Dale Herne emphasizes the empowering nature of this hairstyle, stating, "It gives you width, height and shine. Any woman with that hairstyle is going to stand with their spine a little straighter."
As the trend captures attention, it has become the most requested hairstyle at Duck & Dry, a London-based salon. Fatima Naveed, a stylist at the salon, confirms this surge in demand: "Big and bouncy blowouts are the most requested style." Such enthusiasm reflects a broader cultural shift as consumers emerge from years of understated looks fostered by the pandemic.
Celebrity hairstylist Justine Marjan predicts that volume will dominate hairstyles in 2025. She explains, “Because of the pandemic, we saw several years of natural, understated looks, but the pendulum has swung now, and everyone is ready for bigger, more dramatic styles.” This sentiment resonates with beauty enthusiasts who are now clamoring to purchase old-school hair rollers to achieve the coveted look.
The revival of this hairstyle trend has been prominently featured on red carpets. Celebrities such as Kylie Jenner and Kaia Gerber have embraced the blowout, showcasing their luscious waves for photographers. Furthermore, political figures like Kristi Noem have also adopted the trend, illustrating its widespread appeal across various sectors.
Influencers like Olivia Hatcher and Caroline (@ogcg) have played pivotal roles in popularizing this style on social media platforms. Their tutorials often highlight techniques involving velcro rollers and hood hairdryers, making it accessible for individuals to replicate the look at home. The influence of these social media personalities cannot be underestimated; they have redefined beauty standards for a new generation.
This trend marks a distinct departure from the bouffant styles that characterized the 1980s, which gained notoriety through figures like Miley Cyrus at award shows. Instead, the current focus is on soft volume and elegant curls that embody sophistication.
Moreover, this hairstyle revival does not exist in isolation; it intersects with broader beauty trends that encompass makeup and fashion. The overall aesthetic emphasizes a polished yet effortless look that resonates with contemporary ideals of femininity.
As the year progresses, it is evident that the 'bombshell blowout' will remain at the forefront of beauty trends. With its roots in nostalgia and an eye toward empowerment, this hairstyle embodies a collective desire for boldness and drama in personal expression.
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