Pinterest has unveiled its highly anticipated 2025 Color Palette of the Year, drawing inspiration from the platform's popular Pinterest Predicts trend report. This annual color palette is shaped by the evolving preferences of Pinterest users, who are actively searching, saving, and shopping for these vibrant hues. Tailored for creatives such as designers, artists, and influencers, the report aims to inspire innovative projects and campaigns.
The 2025 Color Palette features five dynamic shades: Cherry Red, Butter Yellow, Aura Indigo, Dill Green, and Alpine Oat. Each color reflects distinct trends and cultural moments that have captivated users across various platforms. Cherry Red, a bold hue inspired by the Cherry Coded trend, has gained traction on TikTok with popular themes like "Cherry Red Girl" and "Cherry Girl Style."
Butter Yellow is characterized by its playful and whimsical nature, drawing inspiration from diverse trends such as Dolled Up, Fisherman Aesthetic, and Surreal Soirees. Notably, Aura Indigo is described as "lilac, but with an edge," highlighting its unique and edgy quality. Dill Green emerges as a refreshing color straight from the fridge, inspired by the ongoing pickle trend. Lastly, Alpine Oat represents a "new neutral" born from travel-inspired trends like Peak Travel and Moto Boho.
The report also highlights the significant increase in searches for related color aesthetics. Notably, there has been a 120% surge in searches for "purple core," a 175% rise in "purple lavender aesthetic," and a 100% increase in "lilac shirt outfit men." These statistics underscore the growing interest in colors like Aura Indigo.
Furthermore, the color palette draws inspiration from broader trends such as Sea Witchery, Aura Beauty, Pickle Fix, and Terra Futura. The cultural phenomenon surrounding pickles has significantly influenced Dill Green's inclusion in the palette. This demonstrates how Pinterest's data-driven approach effectively captures emerging cultural moments and translates them into creative inspiration.
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